Our Spring Summer 2018 collection Neverending Summer is inspired by Jane Goodall’s life and the never-ending curiosity of children who love to ask questions. How many questions can you fit into a neverending summer’s day?
Do the clouds have the shape of things, or do things have the shape of the clouds? Where does the sun go to sleep when it gets dark? Who winds up the grasshopper when his song finishes? Is the butterfly a flower that’s learned to fly? What are there more in the world, birds or bananas? Does the mountain remember the last day of its childhood? Bobo Choses’ Spring Summer 2018 collection Neverending Summer is inspired by Goodall’s life and the never-ending curiosity of children who love to ask questions.
As a child, Jane Goodall was gifted with a chimpanzee cuddly toy. It was named Jubilee. Her love for it was the beginning of her love for animals. At age four, curious Jane wondered where did eggs come from. She and Jubilee snuck into the henhouse and hid all day long until they observed the miracle. She grew up and her curiosity led her to Gombe, Africa, where she spent her life watching and learning about chimpanzees.
Bobo Choses are fully aware of the necessity to make environment-friendly products and work together with carefully chosen partners in order to help drive sustainability across their brand. You can shop their new collection at Junior Edition & Bon Tot!
Campaign pictures by Raquel Chicheri. Look pictures by Lucho Torres. Art direction and styling by Adriana Esperalba and Mafer Navas. The models are Arnau, Catalina, Chloe, Joana, Martí, Momo, Roc & Teo.