Gray Label AW16/17 – The Untamed Red Earth

Gray Label AW16/17 Look Book The Untamed Red Earth | Chalk Kids Blog

“After hours of romping outside the kids came back, fully red, brown, orange and sometimes black. This way I simply found the colour Red Earth.”

We’re so excited to share the latest Look Book from Gray Label. Their gorgeous unisex kids clothing sell out at record speed each season and for good reason, you simply can’t go wrong with their high quality basics. For those new to the brand, Gray Label was founded by Emily Gray in 2010 and their designs are famous for their relaxed appearance with mature details, without losing any childlike innocence.

“Following little dirty gravel roads we found it there, stretching between stone brick walls, wandering sheep and stark silhouettes of century old trees: the deserted fields of red earth. Discover this collection associated with untamed sceneries, introducing red earth as our new colour and five new seasonal styles: Buttoned Chinos, renewed Wide Neck Hooded Sweaters, Shawl Collar Cardigans and Stripes. Designs for little rascals playing the red earth like a carpet, while dust comes their way.” – (Emily Gray, July 2016)

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Each season, the Gray Label ‘basic collection’ consists of items for kids from zero to eight years that can be mixed and matched endlessly, made of the softest 100% biological cotton. The items easily survive washing after washing and are ideal to pass through to younger brothers and sisters. In short, we can’t get enough of them! 

The AW16/17 collection launches today at 1pm and is available at select UK stockists including our awesome sponsors, Bon Tot & Bunny-Hop