Yesterday we were wandering through a rather crowded Ion Mall when we stumbled upon this rather lovely store, In Good Company. With its sleek monochrome branding it instantly stood out and I couldn’t resist dropping in for a look. Despite its stylish decor the shop felt welcoming and family friendly, it even had a little teepee play area for children and its own minimalist cafe!
In Good Company is, “a label of wardrobe essentials and modern new classics for women and Kids 3 – 8 yrs old.” Whilst browsing, I fell in love with one of their jumpers, which had the cutest mini me version. If I had a girl I don’t think I could have resisted picking them up for some twinning fun!
Although nowadays I do most of my shopping online, this is one store I’d make an exception for. In fact, I hope we see more stores with a similar lifestyle concept popping up. Personally I much prefer viewing a smaller curated selection of clothing over racks and racks of it, especially when you can enjoy a coffee whilst browsing!
What do you think about this shopping style? Is it somewhere you’d visit?