Hi Alienor, can you tell us a bit about yourself?
I’m a mother first, business owner, wife, sister, daughter, friend etc. I worked in footwear before I had my son but we couldn’t marry the high travel demands with family life so I decided to leave my job and set up my own brand.
What’s the story behind your store?
I’d worked in fashion for years before Corwin came along, I spent ages searching out interesting clothes for him, I found daywear a doddle with amazing Brit brands such as Amy and Ivor, Braveling and Beau Loves but I couldn’t find any cool nightwear that fitted really well, looked good and washed well. Most of it seemed like an after thought. Bedtime is so important to children. While they sleep their brains develop and they grow, so it seemed natural for me that they would need to be comfortable to be able to sleep well. Once the seed was planted to leave my job I thought up the idea for The Bright Company and a year or so of hard graft later the brand was born.
How did you come up with the name, The Bright Company?
We make bright things for bright young things…. that is how we started out. All kids are bright sparks and it was about making products that would spark their imaginations.
Is there anything you wish you had known when starting your own business?
Loads! How hard it would be, how long it would take to get paid, how all consuming it would be, how you have to delegate and let go of things that you just can’t do. It’s not possible to do it all alone, my biggest learning curve has been learning when I can’t do something and when to ask for help.
Can you share a little about your creative process?
The creative process is always my favorite time of the season. I start with some inspiration and that can come in any form. For SS16 we looked at bees, they are such a wonderful sight in the summer and of course we need to look after them, plus I love the hexagonal shape to their hives. We wanted to mix our more established style of graphic shapes with Sarah Dyer’s Illustrative style.
What inspires your designs?
All sorts…art exhibitions, shapes, forms, prints. I’m constantly noting things down and coming up with print ideas. The products are all inspired by my children and what works for them. Fit and function are very important to us so I see how it works on them and that is when we know we have something that is right.
Where do your creations come to life?
We work with two family-run factories. One is in the UK and one is in Portugal. Both are excellent and have very high standards of working conditions for their workers. Ethical production is crucial for us as a brand.
Lastly, do you have anything exciting coming up that you can share with us?
Lots…. We have a few items of clothing that are exclusive to our website launching in the next few weeks, as well as a bedding set. We have collaborated with Love Frankie to design our first ever lampshade which we are really excited about and can’t wait to share. Later in the year we have a couple more collaborations coming out, including one very exciting Halloween special edition!